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The government has announced new rules regarding content generated by artificial intelligence (AI). Under these rules, it will be mandatory for all AI-generated content, such as deepfake videos, synthetic audio and various visuals, to be presented with clear labeling. These rules have been issued through Gazette Notification GSR 120(E), which is signed by Joint Secretary Ajit Kumar. The new rules will be effective from 20 February 2026.
The government has given an official definition of ‘synthetically generated information’, known as AI-generated content. It includes all audio, video, or audio-visual material that is created or modified by computer means and that gives the impression of reality, such as a realistic representation of a person or event. However, processes such as color correction, sound cleaning or translation do not constitute AI content as long as they do not alter the original meaning.
Big social media platforms, like Instagram, YouTube and Facebook, will now be forced to follow strict rules. According to the new Rule 4(1A), before uploading a user’s post, the platform will have to ask whether the content is AI-generated. Additionally, platforms will also have to include automated tools that will verify the nature, source and disposition of the content. If the content is found to be AI-generated, it will be necessary to place clear disclosure tags on it.
Under the new rules, platforms will be given only three hours to process legal orders, compared to 36 hours earlier. The 15-day deadline has now been reduced to seven days, and the 24-hour deadline has been reduced to 12 hours.
These new rules are directly linked to crime laws to synthetic content. In cases like sexual exploitation of children, obscenity, false electronic records or deepfakes that misrepresent someone’s identity, these rules will now come under the Indian Justice Code, POCSO Act and Explosive Substances Act.
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