dubai real estate
The real estate market of Dubai is moving forward these days with a new marketing strategy. Developers are now making Bollywood stars as brand ambassadors to promote their projects. Its objective is to increase the reach of Indian buyers located in India and around the world and to keep the demand strong amidst the increasing housing supply in the coming years.
Dubai has long been a favorite property market for Indian investors. Keeping this in mind, DAMAC Properties has made Alia Bhatt and Ranbir Kapoor the faces of its luxury projects. The company wants its property to become not just an investment but also an identity of global lifestyle. Danube Properties has made Shahrukh Khan the global brand ambassador. The company says that Shahrukh's popularity has a strong hold among South Asian and Indian diaspora, which will boost sales.
The use of celebrity marketing has increased not only in high-end projects but also in mid-market housing. Stars like Kartik Aryan have also been added by the developers of Dubai. Luxury developer Imtiaz Developments has partnered with Hrithik Roshan to position its projects as a premium and design-driven brand.
After Covid, there was a sharp boom in the property market in Dubai. Policies like foreign investment, strong job market and long-term visas boosted demand. But now about three lakh new houses are going to come in the market in the next three years. In such a situation, the possibility of oversupply is also being raised.
Experts believe that celebrity endorsements help increase brand recognition and trust, especially for first-time home buyers abroad. However, he also warns that star power alone is not enough. Basic aspects like right location, fair price and timely project delivery are what make the real difference. Overall, Dubai's real estate sector is now moving towards selling lifestyle and brand value instead of just selling property.
