New Delhi: Consumers shouldn't be pushed to buy electric vehicles, and market dynamics should determine the introduction of such eco-friendly vehicles, said a senior executive at Nissan Motor Corp.

The Japanese carmaker will study the pace of EV adoption in India and customer needs before taking a call on rolling out new technologies, Thierry Sabbagh, president, Middle East, KSA, CIS and India, at Nissan and its luxury vehicle division Infiniti told ET.

He said while Nissan is continuing to invest in new technologies globally, the company has redefined priorities.

"What we have decided is there is no one size fits all. So, when we look at the markets, (rate of) adoption of (EVs) and customer requirements, some markets are going quite aggressively on EVs, (for) others, we are looking at alternative solutions," he said. "In the markets where we want to be present and have a role to play, we want to make sure that we take that into consideration and we adapt accordingly."

In India, EV sales are growing at a fast clip on a low base but petrol and diesel cars continue to dominate, with a commanding around 96% share of the more than 4.4 million units per year domestic car market.

"I want to make sure when we bring a technology to the market, it has what the customers wanted," said Sabbagh. "EV is 4% today of the total industry. What is more important for us and for consumers is to bring cars, like the Gravite, like the Tekton, like the seven seater C-SUV, that are fast growing segments."

Nissan is examining eco-friendly alternates for the Indian market, he said, without elaborating.

Overall, he said, Nissan is working on accelerating its expansion plans in India to leverage and benefit from the country's economic growth. Sabbagh, who visited the country thrice in the past month to review operations, said the company plans to launch three new vehicles over the next one year.

Amid geopolitical uncertainties, the stability, the innovation, and the diversity that India offers gives "great opportunity" for growth, he noted. "India is the third largest (passenger vehicle) market in the world, the growth we have seen (here) is quite significant, and it continues," he said.

Nissan's sharpened focus on the Indian market comes at a time when it has cut industrial footprint to 10 vehicle plants globally from 17 as part of its transformation plan - Re:Nissan Recovery Plan - to reduce costs, leverage partnerships wherever feasible and channel investments in mass market products.