ASICS, the global Japanese sportswear brand and the official Sports Goods Partner for the TCS World 10K Bengaluru 2026, unveiled the SUPERBLAST
3, a new high-performance shoe, at the Brigade Road store in Bengaluru. Designed to support runners through every stage of their race journey, the launch also featured the official race-day look for the TCS World 10K 2026. The event was headlined by tennis legend Rohan Bopanna and celebrated squash player Joshna Chinappa, who spoke about training and discipline, echoing ASICS’ ‘Sound Mind, Sound Body’ philosophy.
Building on ASICS’ focus on performance innovation, the SUPERBLAST
Speaking on the occasion, Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA, said, “Running in Bengaluru is no longer just about participation, it is becoming about performance, recovery and overall well-being. As more runners take a more disciplined approach to training, there is a growing need for products that can support both physical endurance and mental resilience. Rooted in our ‘Sound Mind, Sound Body’ philosophy, we are focused on enabling runners to move more efficiently, recover better and stay consistent in their journey through innovations like the SUPERBLAST
Speaking on the occasion, Rohan Bopanna said, “Over the years, I’ve learned that sport is about sustaining yourself through long seasons, rooted in self-belief. Recovery, preparation and taking care of both your body and mind become very important as you grow as an athlete. For me, ASICS reflects that belief through its ‘Sound Mind, Sound Body’ philosophy. Running has always been a big part of my training, and it’s great to see the running culture grow, with events like the TCS World 10K bringing this community together.”
Joshna Chinappa added, “Training teaches you that progress comes from preparation, routine and showing up every day, even when motivation is low. That balance between mind and body becomes very important over time, which is why I relate to ASICS and its ‘Sound Mind, Sound Body’ philosophy. With innovations like the SUPERBLAST
ASICS continues to strengthen its presence across India’s running landscape as a proud partner to some of the country’s most prestigious events. With innovations like the SUPERBLAST
The SUPERBLAST
The post ASICS Brings High-Energy Performance to Bengaluru Ahead of TCS World 10K 2026 with SUPERBLAST™ 3 Launch appeared first on Lifeandtrendz.
