State-run telecom company BSNL is a government-owned Indian telecom operator; the company is now working on introducing the CNAP (Caller Name Presentation) service for its users. BSNL has already deployed the solution, and it is currently in the integration phase. According to a report by ET, an industry executive stated that Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi) were the first to implement this. For BSNL, the solution has already been deployed, and integration is now being carried out zone-wise.

The integration process is expected to take some time. The executive noted that following the integration, a complete rollout of the CNAP service for BSNL is expected within three to four months. Once the CNAP service goes live, customers will be able to see who is calling them, even if the caller's number is not saved in their phonebook. Private telecom operators have already launched this service.

**Where Does the Name Come From in the CNAP Service?**
The CNAP service is similar to the service that Truecaller provides to its customers. The key difference is that the CNAP service retrieves the caller's name from records maintained by the telecom operators during the KYC (Know Your Customer) verification process. Therefore, the name displayed is essentially the same name that was provided to the telecom company at the time of purchasing the SIM card. Consequently, this service provides users with more accurate caller identification.

Third-party applications, including Truecaller, already offer similar services using crowdsourced data; however, this data can sometimes be inaccurate. The decision to launch CNAP was taken in light of the rising instances of spam communications and scams. These spam and scam activities have resulted in financial losses for individuals, including cases involving "digital arrests" and similar frauds.

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