Swiggy has partnered with Sarvam AI to roll out voice-led ordering across its platforms, allowing users to place orders in 11 Indian languages. The feature works for food delivery, Instamart and Dineout and even supports ordering via phone calls without internet, making digital commerce more accessible.
Swiggy has announced a partnership with homegrown AI startup Sarvam AI to launch India's first multilingual, voice-led ordering experience across its platforms. The feature allows users to place orders by speaking in their preferred Indian language, marking a significant shift toward making digital commerce more inclusive and accessible.
What the partnership covers
The integration spans Swiggy's food delivery service, Instamart, and Dineout, enabling users to order food, groceries, and book tables simply by speaking. The feature is powered by Sarvam AI's voice and language models, which are purpose-built for Indian languages and accents - addressing a long-standing gap in how most delivery apps have defaulted to English interfaces.
The platform supports 11 regional languages including Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi, among others - ensuring that users across India can interact with the app in the language they are most comfortable with, rather than navigating menus in a language that may not be their own.