The tablet PC market in India is set to grow by 2 percent annually in 2025, with Samsung leading the way in sales, according to a report by Counterpoint Research. However, sales of Apple and Acer have declined. The report found that the highest growth was seen in the 30,000 to 40,000 price range, where sales increased by nearly seven times. This report has come as a shock to many tech companies.
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Anshika Jain, principal analyst, Counterpoint, said, “There is a clear trend towards the premium segment, driven by strategic product innovations by leading brands. According to the report, Samsung’s sales grew by 15 percent annually, increasing its market share to 31 percent in 2025, from 27 percent in 2024. Samsung maintained its strong position in the first three quarters on the back of the Galaxy Tab A9 series and the A11 series in the fourth quarter. It also maintained its presence in the premium segment with the Galaxy Tab S portfolio. (Photo Courtesy – Pinterest)
According to the report, Apple was in second place with 20 percent market share in 2025. However, its sales declined by two percent year-on-year. The 128GB Wi-Fi version of the iPad (2025) played an important role in the 30,400 price segment. The iPad Pro series drove the spread of OLED technology and strengthened Apple’s position in the high-performance tablet segment. Lenovo reported a 15 percent market share, with sales up 24 percent.
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Xiaomi had an 11 percent share, with sales up 74 percent. Acer’s sales fell by 50 percent, resulting in its market share falling from 21 percent in 2024 to 10 percent in 2025. The report also states that 2025 is a crucial year for the tablet manufacturing sector in India. Exports crossed the one million unit mark, mainly to the US and European markets, led by Samsung and Lenovo. Domestic production accounted for 50 percent of annual sales, leading to a major increase in localization. In short, Samsung, Xiaomi and Lenovo have seen an increase in sales. While the sales of Acer and Apple have been recorded.
