Features in 2026 TV Collection
Samira Vishwas March 29, 2026 02:24 PM

Complete news at a glance

  • Sony has globally launched Bravia 3 II TV in 2026, which includes up to 100-inch screen and powerful XR Processor.
  • This TV has 4K 120Hz support, four full-bandwidth HDMI 2.1 ports, and several special features like ALLM and VRR for gaming.
  • Global prices for the Bravia 3 II start at $599 for the 43-inch and go up to $3,099 for the 100-inch, while India pricing and availability details have not been announced yet.

Sony Bravia 3 II: The new TV lineup of 2026

Sony to launch its latest TV models in 2026 Bravia 3 IIhas been launched globally. This TV has the option of a huge screen of up to 100 inches, which gives it a premium entertainment experience. Additionally, it includes some great features that put it at par with Sony’s pricier Bravia TVs. Sony’s powerful in this TV XR Processor Which makes the picture quality even better. For gaming lovers, this TV comes with 4K 120Hz support and full HDMI 2.1 bandwidth on all ports.

Features of Sony Bravia 3 II

The Bravia 3 II features a 120Hz 4K DLED panel that delivers a smooth and sharp visual experience. It also has four full-bandwidth HDMI 2.1 ports, so you can easily connect multiple devices like consoles, soundbars, and other devices at once. Also, this TV is available in screen sizes up to 100 inches, which reflects Sony’s strategy to promote large screen TVs in the mid-range segment.

A major attraction of this model is its XR Processor Which is often seen in Sony’s premium TVs. This processor optimizes the picture according to each scene, giving the ability to make every frame better. It comes with exclusive software features like XR Triluminos Pro and AI Upscaling, which make colors more accurate and clear, especially for low-resolution streaming content.

This TV is completely ready for gaming and watching movies. It has features like ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate) and Auto HDR Tone Mapping, which reduce screen tearing and improve the details of highlights and shadows. However, it does not have Local Dimming as it is a Direct LED panel, but it comes with standard HDR support like Dolby Vision, HDR10 and HLG. For audio, support for Dolby Atmos and DTS:X is also available.

Talking about connectivity and smart features, it includes 2 USB ports, Wi-Fi 6E, Apple AirPlay, Apple HomeKit, Bluetooth 5.3, LAN port, X-Balanced Speakers, Netflix Calibrated Mode and eARC support. Along with this, its operating system is Google TV, in which Gemini AI can also be enjoyed.

Price and availability

Sony’s new Bravia 3 II TV has now been launched globally and will be made available in various markets in 2026. However, information about its price and availability in India has not been given yet.

The global price range is as follows:

  • 43 inches: $599 (approximately ₹57,000)
  • 55 inches: $799 (approximately ₹76,000)
  • 65 inches: $899 (approximately ₹85,000)
  • 100 inches: $3,099 (approximately ₹3,00,000)

About the Topic

Sony

Sony is an electronic goods manufacturing company. It is a multinational company. Its diversified business focuses primarily on electronics, sports, entertainment and financial services sectors.

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