I tried milk chocolate from 5 supermarkets - they all beat Dairy Milk
Reach Daily Express March 29, 2026 09:40 PM

It's a totally chocolatey time of year with Easter just a week away - and there's no doubt that most of us will be eating a lot of the sweet stuff. Years ago, I was a big fan of Dairy Milk, but now, all the supermarkets are stocking a delicious range of their own brand milk chocolate - and I took up a taste test of five tasty bars.

While browsing through online reviews of supermarkets' chocolate bars, I noticed several consumers had written that many of the supermarket's own-brand bars beat Dairy Milk for taste. I also noticed that ingredients differ from retailer to retailer - and so does the price, however, the bars do come in varying weights and sizes. Of course, the price of chocolate has risen drastically in recent times, along with most other foodstuffs, but some of the best-tasting supermarket bars I tried are on the lower end of the price scale.

The Cadbury Dairy Milk Chocolate Bar 180g retails at £2.75 (at Tesco), aside from M&S, all four other supermarket chocolate bars of the same or slightly larger size are all cheaper than Dairy Milk.

And, after tasting several bars and comparing them to Dairy Milk, I must say, in my opinion, all the supermarket bars taste better than the Cadbury classic.

I noticed when looking at the supermarket chocolate ranges and customer reviews online that many are praising the big retailer names for their palm oil-free options, too, whereas currently, Cadbury Dairy Milk has palm fat in the ingredients.

Despite once loving the classic Cadbury Dairy Milk, after tasting it again recently, I'd give it just a 1/5 score these days - and am unlikely to purchase it again unless something changes.

Here's my round up of the supermarket's milk chocolate bars that I tried out:

1 Tesco Milk Chocolate Bar (200g) £2.10 - my rating: 3/5

I sampled this bar and was impressed with the creamy taste. I ate it chunk by chunk and enjoyed the taste - and I'd imagine it would be great for baking or cake topping too.

I've rated it a 3 out of 5 as I prefer Tesco Ms Molly's Milk Chocolate Bar 100G, which costs just 65p - and has a more satisfying cocoa butter taste. Both these Tesco bars beat Dairy Milk in my taste test.

An online review of the standard Tesco Milk Chocolate Bar reads: "Very nice taste, My goto chocolate bar now that I've stopped buying Cadbury. No palm oil. well done Tesco."

The Tesco Ms Molly's Milk Chocolate Bar is described as "delicious tasting chocolate" by other online reviewers - and so much so, that it's currently out of stock online.

2 M&S Choc Marks Milk Chocolate (180g) £3.50 - my rating: 3/5

This one is good, tasty and chunky, more chocolatey than creamy, but also costly at £3.50. It's way better than Cadbury Dairy Milk - and it's a definite go-to bar for me when I'm after some quality chocolate.

I tried the smaller bar of the same kind as I'd consumed a lot of chocolate already by now, the Choc Marks Small Bars (50g) retail at £1.40 - and it was a perfect little mid-afternoon pick me up.

I've given it a 3 score due to the price - and that dried whole milk comes before cocoa butter in the ingredients - however, it does taste divine.

I was surprised to see some low-rated online reviews for this bar as I was really impressed with the taste of it - and the ingredients.

Some consumers criticised the price rise of this bar online, while others said it had "changed", however, i'm a big fan of this one.

As with every supermarket chocolate I sampled, this Sainsbury's bar beat Cadbury Dairy Milk easily.

It has a rich velvety texture, a good weight to it and and a chunky shape, plus generally a great taste - and, like the previous bars too, it's palm oil free.

4 Aldi Dairyfine Milk Chocolate (200g) £1.95 4/5

This one is in a tie with Sainsbury's own brand bar, it's cheaper, slightly sweeter too, but really great value in my opinion.

Aldi follows suit with palm free chocolate (as with all the other supermarket bars I've tried in this taste test).

When I first tried this, it tasted rather sweet, however on the second evening's tasting, it tasted just right, so I guess it depends on how your taste buds are behaving, but having chomped through a whole bar of Aldi's Dairyfine Milk Chocolate I think it deserves a 4/5 score.

I must add that the Aldi Choceur (a slightly more luxurious Aldi chocolate) was deliciously creamy - and very like Dairy Milk used to taste.

Now finally, the fifth chocolate taste I'm rating as a standalone, because although it's milk chocolate, there's added delights in this bar.

While Morrisons does of course have a highly-rated no frills Morrisons Savers Milk Chocolate bar (100g) costing just 65p along with a 200g Morrisons Milk Chocolate priced at £2.30, I tried one of this supermarket's newest additions.

Morrisons launched a Chunk chocolate range last year with various bold and exciting flavours in each bar, so I had a try of the Chunk Belgian Chocolate With Blueberry, Raspberry, Cookie & Brownie (140g) - and it costs £2.50 per bar.

Some shoppers have compared it to Tony's Chocolonely, but I would say Tony's is chunkier and has more depth of flavour, costing £4.00 for a 180g bar in various flavours.

I'd rate the Morrisons Chunk bar I tried with a 3/5, however many Morrisons shoppers have given it a firm 5/5 in online reviews, with one writing "this chocolate is so good! Well done Morrisons."

Generally, I prefer chocolate without added bits in it anyway. I like a smooth tasting plain milk chocolate, that said, Morrisons Chunk boasts cocoa solids 30% minimum - and I think it still tastes better than Dairy Milk chocolate.

Some (not all) of the Morrisons Chunk range contains some palm oil, whereas if compared to Tony's for this particular supermarket range Tony's has "no palm oil" throughout the range, boasting a focus on sustainable farming practices generally.

Whereas looking at Cadbury Dairy Milk's ingredients, palm oil is an ingredient in their milk chocolate bars sold in Europe (but not typically, it seems, in the Cadbury Dairy Milk bars sold in the US or Australia).

As well as the ethics of palm oil being highly topical, I'm not sure it's a great taste in milk chocolate bars in my opinion, I prefer being able to taste quality (and preferably ethical) cocoa butter plus a traditional creamy milk taste.

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