New Delhi: Art photographer Julia Buruleva faced heavy backlash on social media after she posted photos and videos of a pink-painted elephant in Jaipur. Buruleva was posing atop the painted elephant; in response, netizens accused her of animal exploitation.
The incident occurred at an abandoned Lord Ganesh temple, which Buruleva described as a perfect spot for a photoshoot with the deity’s elephant-headed form.
She also shared behind-the-scenes footage on her social media, explaining the concept of posting a photoshoot featuring a pink-coloured elephant.
Buruleva clarified that elephants are a key cultural symbol of Rajasthan, and she sought to embody one in her creation.
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“Elephants are everywhere there – streets, ornaments, architecture. Practically the main symbol of Rajasthan. I just couldn’t pass by without including one,” Buruleva wrote on Instagram.
The art photographer highlighted her extensive preparation for the photoshoot by choosing the location, securing permissions, and seeking cooperation from several elephant facilities.
Buruleva coloured the elephant pink, and she also painted herself in the same shade. She explained that the organic colours were utilised in the process and the animal was not harmed.
“For anyone worried about the elephant – we used organic, locally-made paint, the same kind locals use for festivals, so it was absolutely safe for the animal,” she added.
After clarifying every aspect, she faced backlash on social media as users and wildlife lovers took a dig at her photoshoot and accused her of animal abuse and exploitation.
Several users slammed her, saying organic colours don’t justify the fact that the animal was entirely painted on the body for your art. Following the outrage on social media, Rajasthan forest department officials said that the matter has been under the radar and will be investigated to determine if any law was violated or not.
