Instagram is soon bringing a new paid subscription feature, now you will get more control on the story and earning opportunity.
Samira Vishwas April 02, 2026 01:24 AM

Tezzbuzz Desk- Social media platform Instagram is testing a new paid subscription feature “Instagram Plus” to improve the experience of its users. This feature will especially focus on making stories more advanced and controlled. It is clear from this that Meta Platforms now wants to promote paid services rapidly on its platform.

What is Instagram Plus and how much will it cost?

According to reports, Instagram Plus is currently in the testing phase and is being tried in some countries with limited users. According to the information, it is currently being tested in the Philippines at a price of approximately 65 Philippine pesos (about Rs 100) per month.

There is also a possibility of getting a free trial of one month in this plan, after which it can be automatically renewed. This feature could be quite similar to Snapchat’s paid model “Snapchat Plus”. However, the company has not yet revealed its official launch date.

New and powerful features will be available in stories

The main focus of Instagram Plus is to strengthen the Story feature. Under this, users can get many advanced tools-

  • Option to share stories by creating different audience groups.
  • Data on the number of times a story has been rewatched.
  • Preview the story before posting.
  • Facility to view someone’s story without being seen.
  • Feature to “spotlight” a story every week.
  • Engagement tools like SuperLike and Super Heart.
  • All these features will give users more control and better engagement.

Long story and preparation for new AI update

In Instagram Plus, there can also be an option to keep the story live for more than 24 hours, which will be a big change from the current system. This will help creators increase the reach of their content.

Apart from this, the platform is preparing to make some more big changes soon. Recently the company has announced that end-to-end encrypted chat support will be stopped from May 8, due to which users will have to download their old messages and media.

Through Instagram Plus, the platform is not only working on a new revenue model, but is also moving towards providing a more personalized and controlled experience to the users. In the coming time, this feature can change the way social media is used to a great extent.

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