CEAT Limited announced a multi-year partnership with Yashasvi Jaiswal, effective April 1, 2026. The company said Jaiswal’s discipline and consistency align with its brand values. The move strengthens CEAT’s cricket-focused marketing strategy as it continues backing emerging talent shaping the future of the sport.

Mumbai, India – 3rd April 2026: CEAT Limited today announced a multi-year partnership with Indian international cricketer Yashasvi Jaiswal, effective April 1, 2026. The association marks another significant step in CEAT’s long-standing engagement with cricket and its focus on meaningful associations within the sport.

Yashasvi’s performances and composed approach to the game make him a strong fit for Brand CEAT. His discipline, consistency and adaptability resonate with the values that CEAT stands for, making this partnership a natural alignment.

The partnership also aligns with CEAT’s larger sports marketing strategy, further strengthening its connection with cricket while building on the values that the brand stands for.

Anant Goenka, Vice-Chairman, RPG Group, said, “Cricket has always been an integral part of CEAT’s brand journey, and we are delighted to welcome Yashasvi Jaiswal to the CEAT family. He is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game - control, dependability and adaptability - align strongly with the values we stand for as a brand. We believe Yashasvi has the potential to lead across tournaments and formats in the years ahead, and we look forward to a strong and enduring partnership with him.”