Gen Z makes up over half of India's diamond market value as of 2025, jumping from 32% in 2022 to 51% in 2025, with millennials adding another 35%.
While big cities still buy the most, smaller towns are catching up fast.
Self-purchases for personal milestones make up 11% of natural diamond jewelry outside the wedding segment.
In 2024, female consumers reported acquiring lab-grown diamond jewelry representing over one-fifth of the total diamond market value