The 'gorgeous' and uncrowded European destination that's like Amalfi Coast but cheaper
Reach Daily Express April 12, 2026 12:39 PM

While a getaway to the Amalfi Coast may make for the perfect holiday, it's one that can also turn out rather expensive, especially when you factor in money spent while there. However, elsewhere in Europe, there is another stunning coastal destination that makes for a perfect dupe.

Laura Evans-Fisk, head of digital and engagement at Eurochange, has highlighted a massive increase in Brits holidaying in Bulgaria, with Sozopol serving as a great alternative to the Amalfi Coast. Bulgaria, with Sozopol serving as a great alternative to the Amalfi Coast. Laura says: "Athough Bulgaria has joined the euro, prices for things like food, accommodation and drinks are still particularly low compared to other popular holiday destinations like Greece, Spain and Italy.

For example, you can expect to pay less than €2 (£1.7) for a beer and around €10 (£8.7) for a meal.

"And, Brits don't need to compromise on the beautiful scenery and beaches these popular hotspots offer. In fact, there are plenty of destinations in Bulgaria that are almost a 'like for like' but at a fraction of the cost."

Singing the praises of Sozopol in particular, she added: "This gorgeous coastal town has a really similar feel to the likes of Positano and Cinque Terre, in Italy's famous Riviera.

"Sozopol's old town is dotted with quaint wooden houses and cobbled streets that overlook the stunning coastline and bright blue waters."

Stunning Sozopol is one of Bulgaria's oldest coastal towns, and is less crowded than a lot of other European destinations.

Sozopol is home to Kavastie and Harmani beaches, along with multiple beach bars, meaning whether you want a family day out or an evening drinking you'll find just what you're looking for.

And if you want a break from relaxing on the sandy shore, then there are plenty of other things to do, from exploring the town's historic churches, to enjoying some history at Ravadinovo Castle or Sozopol Archaeological Museum, or having a fun-filled day out at Aquapark Neptun.

A recent visitor to Kavastie Beach wrote on Tripadvisor: "Fantastic beach, one of the very best that I've ever been to. Extremely clean, wonderful sand and safe sea ideal for children. Decent bars and restaurants. We'll definitely be back next year."

While a tourist who visited Ravadinovo Castle wrote: "A very eclectic castle, but a marvel to behold. A place of wonder. Around every corner was an amazing sight and a surprise. The floors inside the chapel and the ceiling were incredible. A stunning day out."

And a visitor to the Sozopol Archaeological Museum added: "We spent a few hours at the museum this summer. Although it's not a huge museum, they have interesting exhibitions. The lady who was in charge of the museum was very nice and told us some peculiar facts about the history of Apolonia. Recommend taking a look at the second floor, where you can find an ancient 'vampire' skeleton."

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