Festive Gold Rush Begins with Big Discounts and Freebies

With Akshaya Tritiya around the corner on April 19, 2026, India’s jewellery market is witnessing a surge in attractive offers. From heavy discounts on making charges to free gold coins and cashback vouchers, leading brands are rolling out aggressive deals to attract buyers.

This festive occasion, considered highly auspicious for purchasing gold and silver, has now also become a prime opportunity for smart shoppers to grab value deals.

Several major jewellery brands have launched competitive offers this season:

• CaratLane
  • Up to 50% off on making charges
  • 15% discount on diamond prices
• KISNA Diamond & Gold Jewellery
  • 40% off on diamond jewellery
  • 30% off on gold making charges
  • Free gift vouchers and silver coins
• Reliance Jewels
  • Flat 9% making charges on gold jewellery

These offers are designed to reduce overall purchase costs, especially for buyers planning big-ticket jewellery investments.

Instead of just discounts, many brands are attracting customers with free gifts:

• Indriya
  • Up to 400 mg gold coin on ₹1 lakh purchase
  • Up to 800 mg gold coin on diamond jewellery
• Malabar Gold & Diamonds
  • 30% off on making charges
  • Up to 30% discount on diamond value
• GRT Jewellers
  • 20% off on gold wastage
  • 25% off on silver wastage
  • Extra ₹100 per gram benefit on old gold exchange

This year, cashback campaigns are also gaining popularity:

• ₹75,000 diamond/platinum purchase → ₹2,000 voucher
• ₹75,000 gold purchase → ₹1,000 voucher
• ₹15,000 silver purchase → ₹500 voucher

These deals further enhance savings, especially for high-value purchases.

A key highlight this year is the “rate protection” or price lock feature, offered by brands like Regal Jewellers and Pothys Swarna Mahal.

• Customers can book gold in advance
• If prices rise later, they still get the lower booked rate
• Provides protection against market volatility

This option is particularly useful in a rising gold price environment.

Akshaya Tritiya is believed to be one of the most auspicious days to start new ventures or make investments. Traditionally, buying gold on this day symbolizes prosperity and long-term wealth.

In modern times, it is not just a cultural tradition but also a strategic investment opportunity, especially during uncertain economic conditions.

While festive offers look attractive, experts advise caution:

• Compare making charges across brands
• Always check BIS hallmark certification
• For investment purposes, prefer gold coins or bars over jewellery
• Don’t rush—evaluate offers carefully

Akshaya Tritiya 2026 brings a wide range of lucrative offers for gold and jewellery buyers. With discounts, freebies, and price-lock options, this could be one of the best times to make a purchase.

However, smart buying decisions—based on comparison, authenticity, and purpose—will ensure that your investment truly adds long-term value.