Recently, director Vignesh Shivan and actress Nayanthara found themselves in the spotlight due to a viral video related to their promotional event for the sanitary napkin brand Femi9. During an interview promoting his film Love Insurance Kompany (LIK), Vignesh addressed the controversy surrounding a comment made during crowd management at the event. He clarified that the statement had been taken out of context, leading to misunderstandings online.

The promotional event featured various influencers, and a comment made by the organizer was recorded and widely shared. The phrase “please cooperate; they’re not normal people” quickly gained traction, leading many to believe that the couple was disrespecting the attendees. This misinterpretation resulted in significant backlash, with users expressing their outrage over the perceived insult.

In a discussion with Behindwoods, Vignesh explained that the original comment was misheard. He stated that the organizer's actual words were, “We’re not normal people; we are influencers,” which was meant to encourage appropriate behavior among attendees. The alteration of “we are” to “they are” when shared online changed the entire context, leading to the controversy. Vignesh pointed out that the video was sensationalized for views, and the uploader was aware of its impact but chose not to remove it, prioritizing virality over accuracy.

Currently, Vignesh is promoting his new film Love Insurance Kompany (LIK), which stars Pradeep Ranganathan and Krithi Shetty. The film has reportedly grossed around Rs 32 crore in India within its first six days and has received mixed reviews. The cast also includes SJ Suryah, Gouri Kishan, Yogi Babu, and Seeman.

Directed by Vignesh Shivan, LIK delves into the dynamics of modern relationships in a tech-centric world. It explores how love and human connections adapt in an era dominated by technology. The film features music by Anirudh Ravichander, cinematography by Ravi Varman, and editing by Pradeep E Ragav.

Nayanthara, on her part, was recently seen in Mana Shankara Vara Prasad Garu and is set to star in Toxic, a gangster film featuring Yash and directed by Geetu Mohandas. She will also appear in Dear Students, Patriot, and Mookuthi Amman 2.