Nationwide has introduced new, detailed access guides for all 605 of its branches, in an effort to support more people with disabilities. The move forms part of the Society's commitment to financial inclusion, and comes as "missing accessibility details" is cited as one of the biggest barriers disabled people face when assessing a venue's inclusivity.

Produced with accessibility experts AccessAble and linked from Nationwide's branch finder, the guides include features such as step-free access, hearing loops, lowered counters, and British Sign Language (BSL) interpreters. More than 500 Nationwide branch guides are now live, and all 605 will be complete by the end of May 2026. Virgin Money guides will be rolled out across all 91 of its branches by the end of the year.

The launch comes alongside Nationwide'spledge to keep all 605 branches open until at least 2030 and "sees every day how essential they remain".

The collective spending power of disabled households - known as the Purple Pound - is estimated at £446billion a year. One in four people in the UK is registered as disabled, according to the latest GOV.UK disability statistics. Yet, many businesses still "fail to address the needs of disabled consumers", the mutual argues.

Recent insights shared with Nationwide by the Research Institute for Disabled Consumers (RIDC) found that 82% of disabled people cite missing accessibility details as the biggest barrier to assessing accessibility, and 79% said they struggle to judge a service's accessibility in advance.

At a time when shop numbers are still falling sharply, with 37 closures a day in 2024, the building society said the Purple Pound represents a "significant opportunity" to help welcome disabled customers.

According to new data from Euan's Guide, the disabled access charity, 70% of disabled visitors return to venues that get accessibility right, and two-thirds (66%) recommend them to others.

Nationwide welcomes accessibility being specifically called out in the Government's recent Financial Inclusion Strategy, which aims to ensure people can access, understand and use essential financial services. However, it would like to see a greater focus across all consumer-facing industries.

Following giving evidence to the Treasury Select Committee on the Strategy, Nationwide's director of retail, Stephen Noakes, said: "The Committee is right to scrutinise how the financial services industry promotes and supports financial inclusion, but other sectors have a role to play too.

"At Nationwide, we are continuously working to create accessible and inclusive experiences, so everyone has the ability to do their banking with ease and in the way that they choose.

"While there is no single solution to accessibility, ensuring people can easily find out whether they can enter your premises is about as straightforward as it gets. Start with sharing the facts."

Nationwide is joined by leading disabled organisations RIDC, AccessAble and Euan's Guide in calling for businesses across the UK to publish accessibility information online.

Dr Gregory Burke, founder and executive chair at AccessAble, said: "Clear, detailed accessibility information should be regarded as a basic consumer right, giving disabled people the confidence to plan and supporting dignity and independence - an approach we have developed over 25 years in collaboration with more than 1,500 groups of disabled people.

"Nationwide's commitment to publish our Detailed Access Guides for every branch is a significant step forward. The important next step for businesses is to ensure, as Nationwide have done, that accessibility information is also accurate, consistent and trustworthy."

Antonia Lee-Bapty, CEO at Euan's Guide, said: "Our annual Access Survey consistently shows that a lack of clear access information is one of the biggest barriers for disabled people - not just as customers, but as employees too.

"We support Nationwide's call to action for all businesses to publish their accessibility information online."