Netflix is developing a new artificial intelligence (AI) studio focused on creating short-form content. The company is exploring ways to use generative AI tools to produce short videos and other quick entertainment formats more efficiently

Netflix is developing a new artificial intelligence (AI) studio focused on creating short-form content.

The company is exploring ways to use generative AI tools to help produce short videos and other quick entertainment formats more efficiently, according to a report by The Wall Street Journal.

The report said Netflix is internally testing AI systems that can assist with tasks such as script generation, editing, visual creation, and content recommendations.

The project is aimed at helping Netflix compete with the growing popularity of short-form video platforms and AI-generated media content.