The acclaimed producer has joined Ekatra Jewels as a co-founder, marking her entry into the world of contemporary luxury. The brand aims to cater to modern consumers through a blend of innovative design, craftsmanship and a fresh interpretation of luxury that aligns with evolving lifestyles and personal expression.

After building one of India's most influential entertainment empires, television and film producer Ektaa Kapoor is now expanding her entrepreneurial portfolio with a foray into the luxury jewellery industry.

The acclaimed producer has joined Ekatra Jewels as a co-founder, marking her entry into the world of contemporary luxury. The brand aims to cater to modern consumers through a blend of innovative design, craftsmanship and a fresh interpretation of luxury that aligns with evolving lifestyles and personal expression.

The venture also brings together two long-time friends, Ektaa Kapoor and interior designer-entrepreneur Sussanne Khan, who have teamed up to shape a brand focused on individuality, confidence and modern femininity.

"I've spent years creating stories about women who shape their own journeys and define success on their own terms and Ekatra is a natural extension of that belief," Ektaa said while speaking about the collaboration.