Under the updated system, every profile will have its own sign-in details instead of relying on the primary account holder's credentials. This means secondary users can independently manage their login information, update their passwords if needed, sign in on new devices more easily, and use two-factor authentication

Netflix introduced a major sign-in update that changes how users access their profiles. Starting June 15, 2026, every profile on the streaming platform must be linked to a unique email address, giving each user their own login credentials.

The update, which has been rolled out permanently, is reportedly aimed at making account access more personalised and secure, especially for users who are part of shared subscriptions or add-on member accounts.

In recent days, many users have reported seeing a pop-up asking them to "add an email address to your profile" before they could continue using the service. However, the new requirement does not apply to profiles created for children, according to a report by Ars Technica.

What changes with the new login rule?