True love comes only once in a lifetime – I understand that this argument does not hold up very well in the current context. Yesterday, July 5, 2026, actor Aamir Khan got married at the age of sixty one. He and his wife Gauri Spratt are the subject of heated discussions on social media. The main point of discussion, however, is that Gauri is his third wife. Bollywood’s Mr. Perfectionist has married twice before. There are children from two marriages!

But this is not an isolated incident. There are many people who fall in love again and again in one lifetime. It’s not about carrying on secret relationships with multiple people at the same time, it’s about becoming addicted to someone new over a long period of time. Psychologists say that there are a number of reasons behind such behavior.

1. Attraction to new experiences

In psychology, ‘Sensation Seeking’ refers to the personality trait where people are attracted to new and varied experiences. Just as an artist may feel restless when the novelty of his work is lost, so too in his personal life he may find the monotony of a long-term relationship difficult. As a result, meeting new people can become deeply interesting.

2. A desire to hold on to the intense feelings of first love

Most people think of love as the feeling of excitement, uncertainty, and bursts of emotion at the beginning of a relationship. Naturally this emotion settles down over time. In this situation, the entry of new people into life, again, seems as possible to him as the thrill of first love. Psychologists say, sometimes people do not look for new people, but old feelings.

3. Perfectionism

People with perfectionism often look for the ‘perfect’ partner in relationships. In reality every relationship has limitations and imperfections. As a result, the mind of these people is again inclined towards someone new.

4. Desire for intellectual connection

One type of person expects an intellectual connection from the opposite person, not appearance. Deep thinking, values ​​and creative discussions attract them. As a result, whenever they come in contact with a new talented person in life, they get attracted.

However, it must be said that preferences change from person to person. Psychology can only explain general trends. This never means endorsing polygamy.