Developed by durian retailer MyBolehBoleh with support from Malaysia’s Ministry of Tourism, Arts and Culture, the center aims to elevate the country’s iconic durian industry while strengthening its position as leading culinary and tourism destination, The Star newspaper reported.

Spanning 1,900 square meters on Jalan Ampang, the center brings together a durian museum, an immersive theater, food and beverage outlets, interactive workshops, and cultural storytelling experiences in a single destination, Vietnam News Agency reported.

Durian tasting sessions are also included in the program.

The center takes visitors on a journey through the world of durian, showcasing its history, cultivation, scientific advances, and innovations.

It is open daily from 10:30 a.m. to 10:30 p.m., with admission by ticket.

Visitors can explore historical archives and interactive exhibits before heading to the center’s theater, which hosts four performances each day.

Primarily grown in tropical countries like Malaysia, durians are distinctive for their large size, strong odor, and thorn-covered rind.

Since 2024, Malaysia has introduced durian-themed tour packages that take visitors to orchards while offering activities such as glamping and jungle trekking.

The country also hosts all-you-can-eat durian buffets during the peak harvest season to attract more tourists.

In the first five months of 2026, Malaysia received 10.6 million foreign visitors, up 1.1% compared to the same period last year.