Mumbai (Maharashtra) [भारत]July 10 (ANI): Strengthening its commitment to India's Olympic movement, JSW Group has further strengthened its partnership with the Indian Olympic Association (IOA). The group's activewear brand, JSW Inspire, will continue to be the official sports performance and lifestyle partner of the Indian contingent for the 2026 Glasgow Commonwealth Games (July 23-August 2) and the Asian Games in Japan (September 19-October 4).
According to a press release, the partnership will also continue to the 2026 IOC Youth Olympic Games starting in Dakar, Senegal from October 31 and the 2026 Asian Indoor and Martial Arts Games starting from November 28 in Riyadh, Saudi Arabia. This is another milestone in JSW Group's long journey of empowering Indian athletes on the world's biggest stages.
Since the 2020 Tokyo Olympic Games, JSW Inspire has proudly been the apparel of choice for India's finest athletes, accompanying Team India during the Birmingham 2022 Commonwealth Games, Hangzhou 2022 Asian Games, Paris 2024 Olympic Games and now entering another important chapter of Indian sports in 2026. The continuation of this partnership further underlines the JSW Group's commitment to the Indian Olympic mission, which extends far beyond just competition.
Through sustained investment in athlete development, world-class infrastructure, high-performance centres, coaching excellence and the grassroots sports ecosystem, the Group has consistently played a transformational role in grooming generations of Indian champions.
Parth Jindal, Founder and Director, JSW Sports, said, "For us at JSW, 'Rukna Nahi Hai' is not just a slogan; it is our belief, our heartbeat. We have always worked with aspiration and passion to grow the sport in India, and we take no greater pride than when we see our athletes winning for the country on the global stage. From day one we wanted to create a brand that was rooted in India but engineered for performance, and this collection This partnership with the IOA further strengthens our commitment to promote the sport across the country, and as Team India, we should make it our mission to cheer them on as they step forward to represent our great country and urge every Indian to buy one and wear it with pride. Standing united behind the athletes."
Indian Olympic Association President PT Usha said, "JSW Group has been a strong pillar in supporting India's Olympic movement over the years. Their relentless vision has helped countless athletes fulfill their aspirations while bringing glory to the nation. We thank JSW Group for their support of Indian sport and look forward to continuing this meaningful partnership."
Talking about the JSW Inspire brand, Parul Chaudhary, India's star athlete in long distance track events, said, “As athletes, we spend countless hours training, traveling and competing, so what we wear makes a real difference to our performance and recovery. JSW Inspire combines comfort, functionality and style in such a way that it allows us to remain completely focused on the job. Wearing the Team India kit is always an emotional moment is, and knowing that it has been thoughtfully designed for the athletes' needs makes that experience even more special."
Indian star boxer Preeti Sai Pawar said, "Every athlete wants apparel that complements performance, provides comfort and suits the demands of elite sport. JSW Inspire strikes that balance exceptionally well. Whether during training or recovery, the apparel provides the comfort and confidence we need."
JSW Inspire has become a symbol of India's sporting aspirations, a badge of honor worn proudly by India's finest athletes as they compete against the best in the world, the release said. As Team India prepares to begin another campaign, JSW Inspire will once again stand shoulder to shoulder with the country's athletes, epitomizing excellence, resilience and the spirit of national pride.
Fans can purchase JSW Inspire merchandise from July 15, 2026 on www.jswinspire.in. The merchandise will also be available on e-commerce platforms including Myntra and Ajio from July 23, the release said. (ANI)
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