Cate Blanchett AI Tool: Oscar-winning actress Cate Blanchett has launched a free platform in Brussels called the "Human Consent Registry." It empowers individuals to decide—in just 10 minutes—whether or not AI can use their face, voice, or name. The platform was created to give people greater control over their digital identities amidst the rising misuse of AI.

How does the Human Consent Registry work?
Users can register their name, photo, and voice on the platform. They can then set permissions according to their preferences, determining whether or not AI is allowed to use their identity freely.

Usage is permitted only under specific conditions; if those conditions are not met, the identity cannot be used at all. Notably, users do not have to wait for hours; the entire process is completed in about ten minutes.

Where was it launched?
The Human Consent Registry was launched during an event at the European Parliament in Brussels. Significantly, the initiative has garnered support from numerous Hollywood artists, including Tom Hanks, Meryl Streep, Viola Davis, Javier Bardem, and Helen Mirren.

Why was this platform needed?
AI is making rapid progress across all sectors today. Along with this, creating voice clones and deepfake videos has become remarkably easy. Consequently, creators and individuals with public profiles are becoming increasingly cautious about their digital identities.

In a related development, actor Matthew McConaughey has trademarked his voice and his catchphrase, "Alright, Alright, Alright." Meanwhile, singer SZA has alleged that over 200 of her songs were used to train AI models without her permission.

Is this initiative significant for India, or is there a need for such a system here? India is not immune to this threat; incidents involving deepfakes, fake videos, and AI-based voice cloning frequently occur here. Even prominent celebrities and politicians have fallen victim to deepfakes.

Given this, experts believe that India should implement a system like a 'Human Consent Registry,' empowering individuals—rather than AI companies—to decide the purposes for which their digital identities can be used.

Although no such official consent-based registry is currently in place in India, this initiative is certainly sparking a new debate regarding digital rights and privacy amidst the growing influence of AI.

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