OnePlus is reportedly preparing to withdraw from smartphone markets in the US and Europe, according to industry reports. Parent company Oppo may expand its presence in these regions, while existing OnePlus users are expected to continue receiving support. India and China are likely to remain unaffected by the reported move.

OnePlus is reportedly preparing to withdraw from the smartphone business in the US and several European markets, according to multiple reports citing well placed industry sources. The company has not issued an official confirmation yet, but reports suggest a formal announcement detailing the strategic shift could arrive later this week, marking one of the most significant changes for the brand since it expanded globally.

German publication WinFuture reported that OnePlus and its parent company Oppo are preparing to announce fundamental changes to their regional strategy this week, which would effectively mean OnePlus pulling out of Europe and the US. The publication said Oppo is expected to expand its own presence in these regions and take over the role OnePlus has played so far, though specific details of Oppo's expansion plans have not been made public. The report added that OnePlus representatives did not reveal the exact reasons behind the withdrawal even during closed door press briefings.

Signs of the shift already visible

Reports indicate that early signs of the transition have already started appearing across Europe. In Germany, the OnePlus online store currently lists only the OnePlus 15R, with the OnePlus 15 flagship and Nord series devices no longer available for purchase. Similar reductions in product listings have reportedly been observed in France, Italy, Spain, Austria, Belgium, the Netherlands, the Czech Republic, Denmark, Sweden and Norway. WinFuture noted that stock in OnePlus's European online stores is nearly sold out, with no further inventory expected and no new products planned for these markets going forward.