Aurum PropTech To Acquire Housing.com For ₹458 Cr
Inc42 July 16, 2026 08:40 PM

Listed real estate tech company Aurum PropTech’s board has approved the acquisition of 100% of Locon Solutions, the company that owns real estate marketplace Housing.com, from Australia-based parent REA. 

Aurum will acquire the business through a share swap, issuing nearly 1.98 crore new equity shares to REA at ₹231.42 apiece. The transaction values Housing.com’s parent at about ₹458.1 Cr.

Once the deal is completed, REA India’s stake in Aurum PropTech will jump to 24.9% from the current 5.54%, making it one of the company’s largest shareholders. 

The acquisition is expected to close before September 30, 2026, subject to shareholder and regulatory approvals.

Separately, Aurum PropTech will issue 51 lakh convertible warrants worth up to ₹118 Cr to its promoter entity, Aurum RealEstate Developers, at the same price of ₹231.42 each. The warrants can be converted into equity shares within 18 months, allowing the promoter to infuse fresh capital into the company.

In its statement, Aurum said Housing’s marketplace gets over 5.8 Cr traffic per month on average monthly and has over 1.2 Cr monthly active users. 

The intention behind the deal is to form an end-to-end tech stack spanning the entire real estate lifecycle. 

The firms aim to improve efficiency and customer experience by  connecting consumers, builders, and brokers for both rentals and transactions on a single platform. 

“Bringing marketplace and transactions together on one platform will create compounding synergies that will drive the next phase of value creation. The real power lies in the data flywheel as Housing and Aurum platforms work together, every intent, intelligence, transaction, financing and living makes the whole ecosystem smarter, setting a new benchmark for how real estate is discovered, transacted, and serviced in India,” Aurum’s founder and CEO Ashish Deora said.

The disclosure also revealed that Locon Solutions’ FY26 standalone turnover amounted to around ₹309.8 Cr. Notably, the firm’s turnover plunged to less than half of what it was in the previous fiscal year when it earned ₹687.5 Cr. 

The acquisition marks the latest chapter in Housing’s controversial history. The company had at one point raised funds from marquee investors like SoftBank and Nexus Venture Partners. 

However, its fortunes turned sour when founder and CEO Rahul Yadav was sacked by the board of directors following a series of controversies including falling out with investors. 

In 2017, Housing merged with rival PropTiger and came under the ownership of REA Group, the owner of rival proptech firms PropTiger and Makaan.com. 

Notably, Aurum has a history of acquiring troubled proptech startups. It had acquired PropTiger from REA last year, and home rental startup NestAway back in 2023 after snapping up NestAway’s co-living and student living business Hello World in 2022. 

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