Desk: Meta keeps giving many updates on its social media platforms. In this context, now Meta is also preparing to make a new change in Facebook soon. According to media reports, the company is testing a new feature, after which whenever the user opens the app, he will see a full-screen video feed. Let us tell you that this feature will give direct competition to Tik-Tok. Let us know how this feature will work.
According to Meta, the purpose of the new interface is to provide a better experience to those who spend more time watching videos on Facebook. For such users, the app will directly open in immersive full-screen video mode, making the experience of watching content more attractive than before. However, the company has made it clear that this feature will not be forcibly implemented on all users.
According to the information, in the last few years people have started being less active on Facebook. Now very few users share posts, update profiles or interact with friends from time to time.
On the other hand, the trend of watching short videos has increased rapidly. In view of this, Meta believes that today a large number of people come to social media just to watch content, hence showing them videos as per their choice can prove to be a better option.
For information, let us tell you that according to Facebook, this feature is in the testing phase and the user will get the option to use the old version of Facebook again. If the user does not like this new feature, then he will be able to return to the old Facebook version. It is clear from this that at present Meta will take the final decision only after understanding the reaction of the users.
According to Instagram head Adam Mosseri, only showing posts from friends and followed accounts gives users limited content. But if with the help of AI and recommendation system, videos are selected from millions of new posts according to the user’s interest, then their experience can be much better. This is the reason why Meta is now working towards giving more importance to video recommendations on Facebook than before.
