As soon as the month of *Sawan* begins, the *Kanwar Yatra* gains momentum, and crowds of Shiva devotees surge across the country. Lakhs of pilgrims set out on journeys to holy sites like Haridwar, Gangotri, Kashi, Deoghar, Ujjain, and other abodes of Lord Shiva. Consequently, the demand for products catering to their needs rises sharply. If you wish to start a seasonal business with a low investment, trading in items like waterproof bags, raincoats, saffron-colored clothing kits, and *puja* (worship) materials during *Sawan* presents an excellent opportunity.

**What is the required investment to start this business?**
This business can be started with an initial investment ranging from approximately ₹30,000 to ₹1 lakh. If you begin with just 3–4 products, an investment of ₹30,000–₹50,000 may suffice. However, maintaining a wider variety and larger stock might require an investment of ₹75,000 to ₹1 lakh.

**Which products are in highest demand?**
Sales of the following products peak during *Sawan*...

Waterproof backpacks and bags
Raincoats and plastic ponchos
Saffron-colored clothing kits (T-shirts, lowers, and *gamchas*/scarves)
*Kanwar* decoration materials
*Puja* essentials, water vessels, and *Belpatra* (wood apple leaves)
During the rainy season, combo packs containing waterproof bags and raincoats are highly popular among pilgrims. Additionally, selling pre-assembled sets of saffron-colored clothing can yield better profit margins compared to selling individual items separately.

**What is the potential profit?**
These products generally offer a gross margin of 20% to 40%. If a business generates sales worth ₹2 lakh to ₹5 lakh over the entire *Sawan* season, the profit earned—after deducting expenses—can range from ₹40,000 to ₹1.5 lakh. However, actual earnings will depend on factors such as your location, customer base, product quality, and sales volume.

**Where to source the merchandise?**

You can source goods from wholesale textile markets, sports and bag markets, wholesale markets for *Puja* (worship) supplies, or online B2B platforms. Purchasing in bulk reduces costs and increases the potential for profit.

How to sell the products?
Sales prospects are higher if your shop is located near the *Kanwar* route, a temple, a bus stand, or a religious site. Additionally, orders can be accepted via WhatsApp, Facebook Marketplace, Instagram, and online groups. Offering combo deals, competitive pricing, and digital payment options will attract customers to you.

Although this *Sawan*-related trade is not a year-round business, it certainly offers an opportunity to earn well in a short period. With the right location, stock, and pricing, this seasonal venture can be an excellent opportunity for small business owners, young entrepreneurs, and first-time business starters.

Disclaimer: This content has been sourced and edited from Amar Ujala. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.