India’s smartphone market value grew 1.7% year-on-year in Q2 2026 despite an 11% fall in shipments, as consumers shifted towards premium devices, an IDC report said. Smartphone shipments dropped to 33.2 million units, while the average selling price rose 14.4% to $315. Rising memory costs impacted budget segments, but higher-value categories showed resilience.

New Delhi, Aug 11: India's smartphone market showed resilience in the second quarter of 2026 with market value rising 1.7 per cent year-on-year despite an 11 per cent decline in shipments as consumers increasingly shifted towards higher-priced devices, according to a report released on Tuesday.

Smartphone market shows resilience

According to analysis by IDC, smartphone shipments in India stood at 33.2 million units in Q2 2026, while the average selling price (ASP) rose 14.4 per cent year-on-year to a record $315, reflecting continued premiumisation of the market.

The growth in market value came even as shipments declined amid an ongoing global memory chip shortage, which pushed up component costs and squeezed affordability, particularly in the entry-level segment.