Popular video streaming platform by youtube In 2006, the YouTube Partner Program was launched. Now in 2026 this program has completed 20 years. Over this 20-year period, YouTube has updated its partner program policies and also changed the way it shares revenue with creators on the platform.
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Now the company has decided to update the rules of its YouTube Partner Program. The company claims that this update is the first major change since 2018. Under this new update, the company has increased the promotion and premium eligibility limits for new creators who wish to apply to the partner program. Apart from this, the company has also announced the expansion of its Premium Lite plan to more regions.
The video streaming platform has announced that the company is updating the rules of its YouTube Partner Program. This is said to be the first major change since 2018, to ensure YPP maintains its leadership in the creator economy. The company said it hopes to pay creators even more in 2027 than YouTube did in 2026. As part of the new updates released, the company has revised the requirements for new creators applying under the Partner Program. (Photo Courtesy: Pinterest)
Under these rules, which will be implemented from February 1, 2027, creators applying to participate in the Partner Program must have 8,000 eligible watch hours in the past year or 20 million (2 crore) views of eligible shorts in the past 90 days. The tech company has made it clear that there has been no change to entry limits for its fan funding and shopping products.
Currently, eligibility for the YouTube Partner Program requires having subscribers and 4,000 qualified watch hours in the last 365 days, or 1,000 subscribers and 10 million (1 crore) shorts views in the last 90 days. YouTube says the change is being made to keep up with the growth of YouTube, which now records more than 200 billion (20,000 crore) shorts views every day and more than 1 billion hours of watch time on TV every day.
Additionally, YouTube has also updated the way shorts revenue is shared with creators. YouTube will now make it mandatory for creators to have 1 crore (10 million) eligible views of 'shorts' in the last 90 days to be eligible to receive a share of ad and subscription revenue. Creators who do not reach this limit will also be part of the YouTube Partner Program and will be eligible to earn revenue for long form content. This new rule will also be implemented from February 1, 2027.
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The company has announced that the YouTube Premium Lite plan is now available for all countries. In addition to viewing more content ad-free, it will also have the facility of downloading videos for offline viewing and background playback.
