Snickers has launched Hungr.AI, a playful digital chocolate bar designed for AI chatbots that give bizarre, inaccurate or unsatisfactory answers. Users can copy and paste the virtual Snickers into ChatGPT, prompting it to reconsider and respond again. Inspired by the brand’s “You’re Not You When You’re Hungry” campaign, the stunt has sparked amusement, criticism and debate online

AI chatbots may not actually get hungry, but Snickers is asking users to pretend they do.

The chocolate brand has taken its famous “You’re Not You When You’re Hungry” advertising platform into the world of artificial intelligence with Hungr.AI, a digital Snickers bar designed to be fed to AI when a chatbot starts producing strange, overly agreeable or unsatisfactory answers.

The unusual marketing stunt has quickly attracted attention online because of its simple premise: when an AI starts acting unlike itself, give it a virtual Snickers and ask it to try again.

What is Snickers Hungr.AI?