Vodafone Idea has appointed Bollywood actor Shah Rukh Khan as its brand ambassador and unveiled a new logo as part of its latest brand refresh.

The telecom company on Tuesday launched its new campaign, “Vi badal raha hai… tayaar rahiye”, as it looks to strengthen its brand and connect with customers.

The company has replaced its earlier “V!” logo with a new “Vi” identity. The new logo features a three-dimensional sphere placed above the brand name.

Shah Rukh Khan will feature in Vi’s upcoming campaign as the company looks to give its brand a fresh identity.

Vi CEO Abhijit Kishore said the new logo is not just a visual change but marks the beginning of a new phase for the company.

The company said more campaigns, launches and customer-focused initiatives will be rolled out in the coming weeks.

Vodafone Idea focuses on customer growth

The new branding comes at a time when Vodafone Idea is working to improve its customer base and expand its network.

The company added 2.40 lakh customers in July, its highest monthly gain in two years. It was also the fourth consecutive quarter in which the company recorded net customer additions.

Vodafone Idea has been focusing on its Vi 2.0 strategy, which includes growing revenue, improving its financial performance and expanding its network.

The company is also looking to raise funds for a planned ₹45,000 crore capital expenditure programme over the next three years. The investment is expected to support the expansion of its 4G network and the rollout of 5G services.

Vodafone Idea recently raised ₹6,400 crore through bank-funded and non-funded facilities as part of its broader fundraising plans.

With Shah Rukh Khan as its new brand ambassador and a refreshed logo, Vi is looking to strengthen its presence in India’s highly competitive telecom market.