One of the top rapid commerce firms in India, Zepto, has made a big step toward its IPO, which is slated to happen in the second half of 2025. For its first public offering, the company has enlisted the advice of leading investment banks, such as Axis Capital, Morgan Stanley, and Goldman Sachs. This action comes after Zepto’s remarkable $1 billion in capital raises in just 60 days, and investor trust has increased due to the company’s short-term profitability. This article examines the possible effects of the startup’s IPO preparations on the rapid commerce industry, its rivals, and the overall market.
Credits: The Economic Times
Zepto is now regarded as one of the most promising businesses in India’s fast commerce market because to its recent funding initiatives and EBITDA profitability. When the company’s gross merchandise value (GMV) hits over $1.2 billion, it plans to go public in August 2025. Zepto’s initial public offering (IPO) is anticipated to generate $450–500 million by issuing new shares; however, the details of the offer for sale (OFS) component are still being finalized.
Zepto’s latest $5 billion valuation, which came about after a $340 million funding round, is indicative of high investor confidence. To list on Indian stock exchanges, the company must relocate its headquarters from Singapore to India, which makes this decision crucial.
Zepto’s IPO plans come at a time when competition in the quick commerce space is intensifying. The sector, valued at $5.5 billion within just three years, has attracted multiple players, including Blinkit (backed by Zomato), Swiggy Instamart, and Tata’s BigBasket. Zepto has managed to carve out a niche with its fast execution and consistent growth, but the competitive landscape is evolving rapidly.
Rivals like Blinkit and Swiggy Instamart are also pushing forward aggressively. Blinkit, which currently leads the sector with a GMV of $1.6 billion, plans to expand its dark store count to 1,000 by FY25. Swiggy Instamart is also making strategic moves to grow its market share, entering Tier II cities like Amritsar and Kanpur. As these incumbents battle for supremacy, Zepto’s own ambitions of increasing its dark store count to 700 by the end of the current fiscal year will be crucial for maintaining its competitive edge.
In addition to giving Zepto a new lease of life, the initial public offering (IPO) will have repercussions for the rapid commerce industry as a whole. An increasing number of tech-driven, fast-growing companies that have shown to be profitable are attracting investor attention, as seen in the cases of FirstCry and Ola Electric, two recent examples of contemporary companies going public. Because of Zepto’s successful listing, additional rapid commerce firms may be encouraged to consider initial public offerings (IPOs) as a means of exiting the market.
Furthermore, there are new players in the quick commerce area, such as Flipkart, which is rapidly growing Flipkart Minutes, its own fast delivery service. Additionally, BigBasket is changing to a complete rapid commerce model; if Amazon were to enter this market, that would enhance the competitive intensity.
Zepto’s initial public offering (IPO) offers investors a special chance to participate in the rapidly expanding quick commerce market. The company is unique among tech-driven enterprises since it can achieve short-term profitability while maintaining high GMV levels. These businesses typically struggle to break even. Zepto would become more appealing to institutional and retail investors if its initial public offering (IPO) was a success and validated the company’s execution and business plan.
Improved service offerings are anticipated as fast commerce startups like Zepto, Blinkit, and Swiggy Instamart continue to grow. Customers may anticipate quicker deliveries, a wider selection of products, and competitive pricing as these businesses expand their dark store networks and reach new markets. Over time, as the industry develops, the competition for consumer loyalty will shift from speed to value-added services and unique customer experiences.
Plans for Zepto’s IPO represent a major turning point for both the business and the rapid commerce sector as a whole. Investors and rivals alike will be keenly monitoring the company’s financial stability, market positioning, and growth strategy as it gets ready for its public listing. Zepto’s initial public offering (IPO) may act as a trigger for additional innovation and industry consolidation in light of the growing competition and impending arrival of new players. Zepto’s long-term success in the race for fast commerce will be largely dependent on its ability to sustain its momentum and scale financially.
