Nike CEO John Donahoe to retire, company veteran steps in
20 Sep 2024

John Donahoe, the current CEO of Nike, has announced his retirement effective from October 13, the world's largest sportswear company confirmed this in a statement.

Following his departure as CEO, Donahoe will continue to serve in an advisory capacity until early next year to ensure a smooth transition of leadership.

Elliott Hill, who retired from Nike four years ago after holding various senior leadership positions in Europe and the US, will succeed Donahoe.

Hill has served in various positions
Succession

Hill is a seasoned executive with extensive experience within the company.

Prior to his retirement, Hill served as the president of consumer and marketplace operations for both Nike and the Jordan brand.

He expressed his eagerness to rejoin his former colleagues and lead the company into its next phase of growth.

Following Hill's return, the company's shares rose more than 9% in after-hours trading.

Vision for Nike's future
Strategy

Upon his return, Hill stated, "Together with our talented teams, I look forward to delivering bold, innovative products that set us apart in the marketplace and captivate consumers for years to come."

This statement underscores his commitment to innovation and customer engagement as key strategies for Nike's future success.

Despite facing stiff competition from emerging brands like On and Hoka, Hill remains optimistic about leading Nike through these market challenges.

Donahoe's tenure and contributions to Nike
Legacy

Donahoe joined Nike's board in 2014 and assumed the CEO role in 2020.

During his tenure, he significantly enhanced Nike's online presence and shifted the company's sales strategy to focus more on direct customer transactions.

This move reduced reliance on partnerships with other retail outlets.

Despite facing challenges such as a changing retail landscape due to the pandemic and rising inflation, Donahoe successfully navigated these obstacles while leading the company.

Nike's performance and future outlook
Outlook

Nike has experienced a recent dip in sales, with its stock down approximately 24% year-to-date.

The company reported a 2% revenue decline in its most recent quarter ending on May 31.

In response to these challenges, Nike announced in February that it would be reducing its global workforce by 2%, or just over 1,600 jobs.

This decision was part of a broader strategy to cut costs and reinvest savings into potential growth areas like sport, health, and wellness.