Shares of Basmati rice exporter GRM Overseas are in focus on Tuesday as the company has unveiled its new packaging for the 10X brand range featuring Bollywood superstar Salman Khan. The counter opened in green at Rs 275.25 on the BSE against the previous close of Rs 269.85 on the BSE. However last seen the scrip was trading at Rs 267. Atul Garg Managing Director of GRM Overseas Limited commented on the launch: “We are thrilled to unveil our new packaging with Salman Khan a personality who perfectly embodies the spirit of our brand—strong reliable and immensely popular. This updated packaging is not just a design change but a statement of our commitment to delivering premium quality products with a touch of excellence. We believe that featuring Salman Khan will resonate deeply with our consumers further solidifying 10X’s position as a household name in India.” Founded in 1974 GRM Overseas exports premium basmati rice to over 42 countries and has expanded from a rice manufacturing and trading house to a consumer staples organization. The company said it plans to use Khans influence to inspire consumers to make healthier food choices and join a movement prioritising sustainability and empowerment. GRM Overseas is listed on both National Stock Exchange and Bombay Stock Exchange. (Disclaimer: The information provided in this article is for informational purposes only and should not be construed as investment advice. Readers are encouraged to consult with a qualified financial advisor before making any investment decisions.)