The top RO water purifier brand in India, KENT RO, has expanded its line of smart and healthy home and kitchen appliances with the addition of thirty new items. This development demonstrates KENT’s dedication to expanding its “House of Purity” concept beyond air and water purification to include a wide variety of household appliances that improve convenience, cleanliness, and health.

With its water purifiers, KENT has been the face of purity in Indian homes for over 20 years, setting the bar for health and safety. Understanding that maintaining a healthy environment in the contemporary home involves more than simply clean water, KENT has used its experience to launch solutions that promote overall well-being throughout the house.

“Our journey began with the simple idea of providing pure water,” says Mahesh Gupta, Chairman and Managing Director of KENT. We now see a chance to apply this concept to other facets of everyday life. Air fryers, dough makers, and vegetable cleaners are just as necessary for a healthy kitchen as water purifiers. Our goal with every new product we launch is to provide our clients access to the greatest hygiene and wellness products for their homes.

250 goods in a variety of categories make up KENT’s current product lineup. KENT now offers 280 goods overall, with 30 new additions to their lineup. Innovative products like the three types of air fryers, the Atta Maker & Bread Maker, the Dew Humidifier, the Hand Blender, the KENT Induction Cooktop, and the seven vacuum cleaner models are among the latest arrivals.

The new product line from KENT was created with today’s health-conscious customers in mind. These people are looking for ways to live simpler, better lifestyles while also making their homes cleaner and healthier. For instance, by drastically lowering the amount of oil used, the KENT Air Fryer provides a healthy alternative for conventional frying, enabling families to enjoy their favorite fried dishes guilt-free. By enabling users to knead dough without coming into touch with their hands, the KENT Atta maker & Bread maker prioritizes convenience and cleanliness while guaranteeing consistent quality with little effort.

Additionally, KENT has launched cutting-edge goods like the KENT Dew Humidifier, which raises humidity levels within a space to enhance air quality. This is an important aspect of keeping oneself comfortable and healthy in dry areas. Further demonstrating KENT’s commitment to practical, health-focused solutions are the KENT Hand Blender, which is made for exact blending, whisking, and churning, and the KENT Induction Cooktop, which offers strong and effective cooking. Other goods worth mentioning include the KENT Stand Mixer, which makes kneading, combining, and whisking simple; the KENT Ultima Vegetable Cleaner, which effectively disinfects vegetables using ozone technology; and the KENT Hot Pot, a water boiler with an immediate dispenser function.

Another standout product of this growth are the KENT Vacuum Cleaners, which have cutting-edge features including a high-efficiency BLDC motor that guarantees strong suction and quiet operation. The vacuum cleaners include an easy-to-use digital control panel, are battery-operated, and rechargeable.

Industry data indicates that the market for smart appliances in India is estimated to reach USD 3.1 billion by 2024 and USD 4.3 billion by 2028, with an expected annual growth rate of 9.10%. It is projected that by 2028, there would be 37.3 million active households in the sector, and household penetration will have increased from 4.5% in 2024 to 10.1% in 2028.

Given these encouraging estimates, KENT RO is expanding its dealer and distribution network in addition to its product line to guarantee that its new product offerings are easily obtainable. The company’s growing line of smart appliances is purposefully designed to create an all-encompassing ecosystem that improves wellbeing.

“We want to offer products that satisfy the needs of today’s consumers and be the right brand at the right time.” We think that as more people place a greater emphasis on health and quality in their homes, several of these categories—which may now seem niche—will eventually become mainstream. Gupta continued,