When you think of luxury car, the name of Jaguar definitely comes to mind. Jaguar Land Rover, one of the world's most popular luxury car brands, is owned by Tata Motors. Ratan Tata, former chairman of Tata Sons, may not be among us, but he has left behind a lot of things. One of these is Jaguar Land Rover, which Ratan Tata bought in 2008. Doing this had become a big problem for them. But this story starts not from 2008 but from 1999, when Tata Motors was facing crisis.
Jaguar Land Rover is a well-known luxury car brand in the world. Now it is recognized as a luxury car brand of India. There was a time when for Ratan Tata jaguar land rover Buying became a tough question. But what was it that made this deal so close to Ratan Tata's heart that he wanted to complete it. Let us know.
The economic recession of 2008 shook the economy across the world. Although India bore its blow, the condition of western countries became worse. Most of the companies there reached the verge of bankruptcy. The condition of major automobile company Ford Motor also became bad, and it decided to sell Jaguar Land Rover.
Ford Motor wanted to get rid of Jaguar Land Rover as soon as possible. In such a situation, Ratan Tata came as an angel and bought the Jaguar Land Rover luxury car brand. He bet on a brand that was on the verge of collapse. It was necessary for Ratan Tata to do this because it had become a matter of concern to him. This was the time to take revenge for the 10 years old insult.
Now you must be wondering who insulted Ratan Tata. In 1999, Ford Motor chief Bill Ford had insulted Ratan Tata. This was the period when Tata Motors was going through a crisis. Ratan Tata wanted to sell its passenger car unit business.
For this, Ratan Tata met Bill Ford, but Ford gave an answer which was unbearable. Bill Ford told Ratan Tata that if he did not know anything about the car then why did he start making it.
The owner of Ford said that Ford is going to do a big 'favor' by buying Tata's car business. At that time Ratan Tata suffered a severe insult. He was patient and waited for the right time.
In 2008, Ratan Tata launched India's cheapest car Tata Nano. The wheel of time turned, and due to the recession this year, the condition of Ford Motor became like that of Tata Motors in 1999.
The time had changed and so was the place, in place of Bill Ford there was Ratan Tata, and in place of Ratan Tata there was Bill Ford. Taking a historic decision, Ratan bought Ford's luxury car brand Jaguar Land Rover in 2008.
In this way Ratan Tata settled his 10 year old account with Ford. The situation was such that when Ford company owner Bill Ford came to India, his words were - Tata has done a big 'favor' to his company by purchasing Jaguar Land Rover (JLR).
Ratan Tata said goodbye, but he learned that revenge for an insult is not taken by insulting but by remaining calm. By waiting for the right time, one proves oneself right through one's work. The sinking Jaguar Land Rover brand of 2008 is today the pride of not only Tata but India. This reflects India's emerging strength as a luxury car brand across the world.
