When and how did Ratan Tata get the idea of ​​NANO, the world's cheapest and economical car, know the story from beginning to end
News Update October 11, 2024 06:24 AM

Auto News Desk – Ratan Tata, former chairman of Tata Sons, passed away last night on October 9. He breathed his last at the Breach Candy Hospital in Mumbai at the age of 86. Even though he is no longer among us, the country will always remember the work he did. One of those tasks was to bring Tata Nano, the world's cheapest car for the low income group. Here we are telling you how Ratan Tata came up with the idea of ​​making Tata Nano.

Ratan Tata saw this incident
Ratan Tata had told in an interview that he used to roam on the streets of the city in his luxury car. Once in the heavy rain of Mumbai, he saw a family of four traveling on a scooter. The family was traveling facing a lot of trouble and was also trying unsuccessfully to escape the rain. The children sitting between their parents on the scooter had somehow adjusted themselves. Looking at him it seemed as if his condition was like a sandwich.

The idea of ​​making a small car came to his mind
Seeing a family riding a scooter getting drenched in the rain, Ratan Tata thought how nice it would be if he had a small car in which he could travel comfortably sitting on the seat. Then they don't have to worry about dust and rain. After this incident, he started working on bringing the world's cheapest car, which is known by everyone as Tata Nano.

Tata Nano launched in the year 2008
Ratan Tata fulfilled his dream of bringing a small and affordable car for the low income group in the year 2008. He presented the Tata Nano to the public on 10 January 2008 at the Delhi Auto Expo held at Pragati Maidan, Delhi. Its basic model was priced at Rs 1 lakh. During this, Ratan Tata had said that he wants to provide better means of transportation to Indian families at a lower cost. Seeing the demand for Nano, Ratan Tata decided to give away the first one lakh cars through lottery. At the same time, on July 17, 2009, he himself handed over the keys to the first customer of Tata Nano. Its first customer was Custom Department employee Ashok Raghunath.

Why was Tata Nano in the news?
There are many reasons behind Tata Nano being in the news. At the time it was launched, no company had a family car at such a low price. Every person who had money to buy a bike could buy it. Not only this, after its launch this car became the dream of every middle class family. Instead of buying a bike, people started talking about buying it. At the same time, it became the cheapest car in the world with many features for Rs 1 lakh.

Production stopped in 2019
After hitting the streets of India in 2009, its pace slowed down significantly by 2019. The situation became such that not a single Tata Nano was sold in the first nine months of 2019. Only one unit of this car was sold in that entire year. The production of Tata Nano was stopped after the sales fell completely.

When Ratan Tata admitted the wrong marketing of Nano
Tata Nano was launched in the year 2008. At the time of launch, Ratan Tata had admitted that rising input costs like steel, tires and other parts could impact the price of the Nano, but despite this he remained committed to providing the cheapest car under Rs 1 lakh. Ratan Tata had said that when we started working on this four years ago, we all knew that input prices had increased a lot. I want to announce today that the dealer price of the standard car will actually be just Rs 1 lakh… A promise is a promise and that's what we want to give you.”

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