Mukesh Ambani’s Reliance Industries (RIL) is going to shake the Indian soft drinks market by relaunching Campa Cola through its FMCG company RCPL. The return of Campa Cola is expected to pose a major challenge to companies such as Coca-Cola and PepsiCo. According to experts Campa Cola will have a considerable impact on these companies in the next two to four years. Reliance To Relaunch Campa Cola Reliance Industries is all set to re-enter the Indian soft drink market with the revival of Campa Cola. Reliance Consumer Products Limited (RCPL) is likely to relaunch the soft drink in the market very soon. Its return is anticipated to give tough competition to giants like Coca-Cola and PepsiCo. Aggressive Strategy Mukesh Ambani is leaving no stone unturned in the relaunch of campa cola and its strategy involves aggressive pricing. The company is expected to sell its beverages at lower prices providing higher margins to retailers. By this the company is wants to establish a strong market presence in the market compared to Coca-Cola and PepsiCo. With Diwali is approaching Reliance focusing on its marketing and distribution efforts. During Durga Puja in West Bengal the beverage gathered significant attention with its competitive pricing. Notably the 600 ml pet bottle of Coca-Cola and Pepsi cost Rs 40 Campa-Cola’s 200 ml and 500 ml bottles cost only Rs 10 and Rs 20 respectively. TCPLs MD and CEO Sunil DSouza stated that the entry of Campa Cola has increased competition in the soft drink market forcing other companies to reduce their prices to maintain their market share. Higher Margins To Local Retailer Reliance is not merely focused on slashing down prices to attract customers but also on amplifying the profits of retailers specifically smaller local storefronts. This strategic move is helping the company carve a niche for itself in the bustling retail landscape of India. As a result the brand Campa Cola is beginning to bubble up in popularity across both the cityscapes and countryside. Campa Colas edge over others is that its backed by mighty Reliance a financial powerhouse led by Mukesh Ambani. Its no secret that Reliance brings with it a remarkable marketing acumen and a well-constructed distribution network. Through retail fronts like Reliance Fresh Smart and JioMart the company is actively putting Campa Cola on the map. By offering friendly prices and more profits for shopkeepers Campa Cola is making headway into markets traditionally dominated by giants like Coca-Cola and Pepsi. Major Challenge To Soft Drink Companies The comeback of Campa Cola seems to be stirring the pot for big-name brands like Coca-Cola and PepsiCo. Previously Tata Consumer Products Limited had set the cost of their Glucon Plus item higher than the offerings of these two soda giants. But the resurgence of Campa Cola shook things up a bit prompting them to reconsider and cut down their prices. DSouza admits that making such shifts is crucial to stay afloat in the market. Some regions still dont have easy access to Campa Cola. However Reliance is rolling up its sleeves setting up new bottling plants and honing its production skills. Its clear that theyre planning to spread their wings further.