has been urged to entice British tourists by encouraging its restaurants to open slightly earlier despite a continuing tide of protests across the continent.

In the , restaurants tend to open much later than they do in the UK leaving many Britons lost for somewhere to eat as they wait for eateries to open.

Now, the region's leader Isabel Diaz Ayuso is campaigning for businesses to open their doors slightly earlier to try and "seduce" more into visiting.

She told the Times: "We want to attract tourists by being flexible, opening our establishments earlier at midday and at dinner time."

Isabel added: "In the same way that happens to us Spaniards, that many times when we are abroad if we don't watch the time, we don't eat or have dinner because everything has already closed.

"So it's the other way round too. We understand that we have to adapt to those that visit us, to those who honour us with their visit and trust us."

Isabel's comments come as protests against overtourism continue to plague Europe and the where the movement has been in full flow since the start of this year. Earlier this month, protesters occupied a beach in Tenerife.

A group of people took over Troya Beach just after midday on October 20 with reports of tourists being surrounded by the angry campaigners.

Despite the protesters calling for restrictions on the impact of overtourism on the region, they didn't experience universal support from locals .

One resident exclaimed: "What they did was a d*****d thing to do. We have to fight for quality tourism but not against those who come here. We shouldn't f*** the tourist who is on the beach because they have paid for an offer."

Daniel Cabrera, one of the activists, countered: "One of the reasons people went onto the beach is because it's one of the most polluted and it's right next to all the hotels and businesses in the area.

"We want tourism, what we do not want is over-exploitation and garbage tourism that does not benefit the local economy. Seventy-five per cent of the money from island hotels and other businesses ends up outside of Spain and that can't be tolerated."