Apple Vision Pro production reduced due to slow demand and excess inventory
Sandy Verma October 24, 2024 04:24 AM
Washington Washington. According to a new report,
Apple from its supply chain
Vision Pro Said to reduce the production of mixed reality headsets. this step
Apple This comes after the company's decision to introduce a cheaper version that could appeal to the general public, as the current model's $3,500 price tag failed to attract customers. Due to slow demand, inventory levels have increased so much that it is not only current but
Apple Vision Pro Can also meet future demand.
Apple Citing sources close to the supply chain,
The Information reported that current inventory includes enough components to assemble 500,000 to 600,000 Vision Pro headsets. However, the high price and lack of compatible apps is one of the reasons why
Vision Pro, Apple Despite being a futuristic and highly advanced product over the years, it did not sell as expected.

According to a supply chain employee, the factory halted production of Vision Pro components in May due to “weak forecasts”, as a stockpile of “thousands” of unused and undelivered parts accumulated in the warehouse. The report said that Luxshare, its key supplier responsible for the final assembly of the Vision Pro, was asked to reduce manufacturing of the Vision Pro in November, citing an employee who confirmed that his company would be manufacturing the first 2,000 units. In comparison, it was producing about 1,000 Vision Pro headsets per day.

Luxshare has assembled “a total of between 500,000 and 600,000 headsets” since starting production last year, but Vision Pro sales only began in the US in February. Despite the stockpile,
Apple It's not scrapping production lines as it hopes to boost Vision Pro sales. On the other end,
Apple Co. expects higher sales for the cheaper Vision Pro model, which is expected to arrive sometime next year. Internally codenamed N109, the more affordable headset
Apple This could allow Xiaomi to make inroads into the headset market the same way Meta has done through the Quest headset.

The Mark Zuckerberg-led company sold approximately 6 million Quest 2 and 3 million Quest 3 headsets in the first three quarters following their public release. however
Apple sold so far
Vision Pro The number of units has not been shared, but reports have suggested that the company has asked at least one supplier to make components for 8 million units over its lifetime before launch. For the cheaper Vision Pro models, Apple is reportedly lowering its expectations to 4 million units, with components kept at the same supplier.

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