The shopping website Lyst claims that Miu Miu is once again the most popular brand in the world. With an astounding 30% growth in searches from its 15 million monthly active users, Miu Miu regained its top spot in the third quarter of 2024 after losing to Loewe in the second quarter.

For quite a while now, Miu Miu has been creating noise! According to Launchmetrics, the Gen-Z-approved company placed fourth in terms of social media awareness at Paris Fashion Week in the spring of 2025. Additionally, the brand has become quite popular on fashion search engines; according to Tagwalk, it is one of the most sought brands.

In 2024, Miu Miu will be the most popular brand worldwide.

Chinese actresses Liu Haocun and Zhao Jinmai, South Korean singer Jang Won-young, and other celebrities like Camila Cabello and Kiernan Shipka were among the glitzy attendees of the fashion show, which was recently held in Paris.

During the third quarter of the year, a number of brands saw a shift in their ranks within the Lyst rankings. As Gucci, Coach, Jacquemus, Alaïa, and The Row rose up the list, Loewe, Bottega Veneta, Versace, Moncler, and Balenciaga fell. Notably, Pieter Mulier’s exceptional collection was partly responsible for the 51% increase in demand that caused Alaïa to move 12 spots to fifth position in the rankings.

This quarter saw the addition of companies like Ralph Lauren, Toteme, Victoria Beckham, and Chloé to the list. High-profile events like the Olympics and Wimbledon, as well as a grandiose display in the Hamptons, helped Ralph Lauren achieve an astounding 151% boost in engagement.

Alaïa’s fishnet ballerina flats, Coach’s Brooklyn suede shoulder bag, Puma’s red Speedcat shoes, and Miu Miu’s Arcadie suede bag were among the most sought-after goods, along with pieces from Toteme, Ganni, Tom Ford, Longchamp, Clarks, and The Frankie Shop.