Zerodha co-founder and CEO Nithin Kamath is one of the youngest billionaires in India who runs a business with an annual turnover of nearly Rs 45000 crore yet curiously enough his  mobile phone is always set on silent mode. Recently Kamath revealed the reasoning behind this peculiar practice of his. Nithin Kamath revealed that Zerodha has a no-notification policy as he believes that avoiding unnecessary engagement is very important to build trust with customers. With everybody chasing engagement we seem to have made many things on the internet annoying and unusable. My own phone is constantly on silent because of annoying calls notifications emails etc the Zerodha CEO said in a post on X while replying to a users post who had pointed out how the company never sends any unwanted notifications or emails to its customers. The only broker that never pushes you to trade in any form whatsoever is Zerodha. No notifications no emails nothing. Its remarkable how they have grown so much the user had written. Responding to the post Kamath explained that since its inception Zerodhas core philosophy has been dont do unto others what you dont want done unto you. We dont send an email or a notification unless its important. Counter-intuitively this is why people trust us the Zerodha CEO said. Kamath also noted while not triggering users to trade hurts the business but its good for the customers in the long run. Nithin Kamath 44 the co-founder Zerodha is the fourth youngest billionaire in India on the Forbes list with a net worth of $4.8 billion while his brother Nikhil Kamath 37 is the youngest Indian billionaire boasting a net worth of $3.1 billion.