WhatsApp is a popular messaging, audio, and video calling platform. There is no charge for its use, so the question arises what is the source of WhatsApp's income? It is known that no service can run for free, because a large staff is required to run a platform like WhatsApp, which includes many people from engineers, so let us tell you today about where WhatsApp, one of the world's most popular platforms instant messaging app, earns from?
Revealed in the report
A report by Investopedia has claimed that WhatsApp earned Rs 71,191 crore in the year 2021. WhatsApp was started by Jan Koum and Brian Acton. It started in the year 2009. If we talk about the method of earning, then WhatsApp earns from commercial mode.
The company has to pay
If understood in simple words, WhatsApp is free for common users, but it charges an amount for commercial use. You must have noticed that many types of messages including OTP come on your mobile phone. The company sending these messages is charged. This is the main source of income for WhatsApp company.
Three ways of earning
If understood in technical terms, WhatsApp earns in three ways. First, WhatsApp earns from commercial messages. The second way is that WhatsApp earns by selling people's database. Apart from this, WhatsApp earns through app purchases.
WhatsApp was not always free.
Earlier, one had to pay money to use WhatsApp. However, in the year 2014, WhatsApp was bought by Mark Zuckerberg. After this, WhatsApp was made completely free. WhatsApp for Business app was launched in the year 2018. WhatsApp charges big companies for sending messages. Along with this, the company is offering the option of business verification.
These changes have been made in WhatsApp.
There are constant changes in WhatsApp so that the needs of the users can be met. Recently, the company has started the facility of sending HD photos and videos. Along with this, the facility of editing messages is available on WhatsApp.