In a move that has left motorcycling enthusiasts stunned, has launched the Cub 250, a 250cc motorcycle that combines classic charm with modern features—all at an astonishingly affordable price. With a starting price of just ₹1.25 lakh (ex-showroom), this bold entry marks a new chapter for Royal Enfield, opening its doors to a broader audience.

The Cub 250 represents a major shift for Royal Enfield, known for its signature 350cc and larger displacement motorcycles. By venturing into the quarter-liter category, the brand is appealing to younger riders and first-time buyers who want a piece of Royal Enfield’s storied legacy without stretching their budgets.

One glance at the Cub 250, and its heritage DNA is unmistakable.

• Classic Round Headlamp: Echoing the timeless Royal Enfield aesthetic.
• Teardrop Fuel Tank: An iconic silhouette that radiates nostalgia.
• Spoked Wheels: Complemented by subtle modern elements like LED lighting and a digital-analog instrument cluster.

The five color options—Raven Black, Mint Green, Coral Red, Denim Blue, and Classic Chrome—add a fresh layer of personality, ensuring there’s something for everyone.

At the heart of the Cub 250 lies a newly developed 250cc air-cooled, single-cylinder engine, finely tuned for smooth power delivery and efficiency.

• Power: 20 bhp @ 7500 rpm
• Torque: 22 Nm @ 5500 rpm
• Transmission: 5-speed gearbox

The engine delivers a signature Enfield thump while offering enough punch for city rides and occasional highway cruising. With a focus on the mid-range, the Cub 250 ensures smooth acceleration and a rider-friendly experience.

Built on a lightweight chassis, the Cub 250 strikes a balance between agility and stability:

• Suspension: Telescopic front forks and twin rear shock absorbers provide comfort on city roads and highway stretches alike.
• Brakes: Equipped with 280mm front and 240mm rear discs with dual-channel ABS, offering superior stopping power.

Whether you’re navigating crowded city streets or enjoying weekend rides, the Cub 250 delivers confidence and control.

Royal Enfield has packed the Cub 250 with premium features that punch well above its price point:

• Bluetooth-Enabled Instrument Cluster: Turn-by-turn navigation for effortless commutes.
• USB Charging Port: Stay connected on the go.
• LED Headlights and Taillights: Improved visibility and modern flair.
• Riding Modes: Eco and Power modes tailor performance to your needs.

These additions make the Cub 250 a compelling package in the budget-friendly segment.

The most jaw-dropping aspect of the Cub 250 is its ₹1.25 lakh starting price. This makes owning a Royal Enfield more accessible than ever before.

• How They Did It:
  • Localization: 95% of the parts are sourced and manufactured in India.
  • Economies of Scale: Royal Enfield’s massive production facilities keep costs low.
  • Simplified Design: Smart engineering choices ensure quality without unnecessary expense.

The Cub 250’s aggressive pricing and feature set are bound to disrupt the entry-level and mid-range segments. It challenges competitors like Bajaj, TVS, and Honda to rethink their strategies in the 200-250cc category.

For Royal Enfield, this isn’t just about creating a new motorcycle; it’s about forging a gateway for riders to enter the Royal Enfield family.

While the Cub 250 opens exciting possibilities, it’s not without potential hurdles:

• Brand Perception: Some purists may view a 250cc model as a departure from Royal Enfield’s larger-engine legacy.
• Quality Assurance: Maintaining reliability and build quality at a lower price point will be critical.
• Market Reception: Competing against well-established players in this segment won’t be easy.

However, the Cub 250’s mix of affordability, heritage, and modernity positions it as a strong contender.

The Cub 250 is more than just another bike in Royal Enfield’s lineup; it’s a strategic move that could reshape the Indian motorcycle market. By blending nostalgia, performance, and cutting-edge features, the Cub 250 is poised to win over both loyalists and new riders.

Whether you’re a seasoned Enfield fan or someone dreaming of their first bike, the Cub 250 delivers an enticing proposition. Affordable, stylish, and packed with personality, it’s a reminder that Royal Enfield isn’t just a brand—it’s an experience.