A foreign tourist (R) waters vegetables at Tra Que Village.

After evaluating over 260 applications from 60 countries, UNWTO selected Tra Que Village for its excellence in upholding the three pillars of sustainable tourism: social equity, economic growth, and environmental conservation.

The “Best Tourism Village” award celebrates the role of tourism in preserving rural villages, including their natural landscapes, traditions, biodiversity, culture, and local activities such as farming, forestry, fishing, and cuisine.

To qualify, villages must demonstrate rich natural and cultural resources, innovative practices, and a strong commitment to tourism development in line with the United Nations Sustainable Development Goals (SDGs).