Content-to-commerce unicorn The Good Glamm Group has completed 100% acquisition of The Moms Co

The Good Glamm Group initially acquired a majority stake in the babycare brand, in October 2021

The company also recently completed the acquisition of Sirona transaction and increased shareholding in its other portfolio brands Organic Harvest and Winkl

Content-to-commerce unicorn The Good Glamm Group has completed 100% acquisition of D2C mom and baby care brand The Moms Co.

This follows the company’s completion of its Sirona transaction and increased shareholding in its other portfolio brands Organic Harvest and Winkl.

The Good Glamm Group initially acquired a majority stake in the babycare brand, in October 2021, to strengthen its growth across South Asia then.

Additionally, the company last raised its stake in The Moms Co from 75% to 90% in March 2023, resulting in partial exits of Moms Co cofounders and complete exits for investors like DSG Capital and Saama Capital.

Founded in 2016 by Malika and Mohit Sadani, The Moms Co sells baby and pregnancy care products. Besides, it also sells beauty products.

“The Moms Co is highly trusted for its proven efficacy among moms and babies. The brand experienced significant growth over the last two years and we aim to maintain this momentum by leveraging our content-to-commerce growth engine,” said Darpan Sanghvi, founder of The Good Glamm Group.

The company told Inc42 that Good Glamm Group has additionally raised its stake in its other portfolio brands personal care startup Organic Harvest and Winkl, a month ago.

It is to note that Good Glamm, under its umbrella brand, owns or has partnerships with D2C brands, including Sirona, The Moms Co, Organic Harvest, and St. Botanica and Wyn Beauty, among others.

On the financial front, The Moms Co’s net loss zoomed 60% to INR 64.38 Cr in the financial year 2022-23 (FY23) from INR 40.14 Cr, a year ago, hurt by higher expenses.

Despite the wider loss incurred by the personal care brand, its operating revenue grew 38% to INR 71.22 Cr during the year under review from INR 51.51 Cr in FY22.