The launch of the is one of the most ancipated and iconic events of the year, and this year's shopping-themed ad was released last week.
It follows the story of two sisters throughout the years, as one sister searches for the perfect gift, passing through memories of her family after she enters a portal in a clothes rack at John Lewis.
Scattered throughout the is a wide range of , but we've picked out some of the most standout items so you can shop them now.
The retail giant has also launched its ahead of the official sales period next week, so there are savings on electricals, kitchenware, beauty and more.
John Lewis ANYDAY Faux Leather Straight Leg Trousers
You'll spot the trousers in the Christmas advert being worn by the main character as she sops for the perfect Christmas gift.
These timeless John Lewis can be pulled out all through the year, but they're a great alternative for jeans and smart casual looks over the festive period.
From ' affordable ANYDAY range, they're simple and effective with a straight-leg fit, and come in at £39, so they won't break the bank.
John Lewis Cashmere Scarf
This comes in a choice of nine colours from statement brights to muted pastels and autumnal shades.
Perfect for wrapping up during the colder months, the scarf will cost you £59 and could make a useful gift.
Aurora World Bonnie Bear
This adorable is spotted as one of the sisters races down the stairs after meeting her sister's younger self.
The bear is classic and traditional, and ideal if you're not sure what to gift someone the little ones in your life this .
Beats Solo 4 Wireless Bluetooth On-Ear Headphones
retain their popularity and these offer immersive listening, a comfortable design and up to 50 hours of battery life.
They're a solid for teenagers, commuters of gym-lovers, and are currently reduced from £199.95 to £124.95.
French Connection Harvey Faux Fur Jacket
As seen in the advert, adds glamour and warmth to any outfit.
At £140, it is an investment piece, but the neutral shade is timeless, so it's not a piece that should lose its trend appeal.
Tinc Big Gloop Lamp
This funky lamp offers a retro touch and a bit of colour and warmth to a room, John Lewis describes it, saying: "Sit back, relax and groove as the lava gloops float up, down and around in the lamp. Turn your desk space into the grooviest spot in the house with the big gloop lava lamp!"
John Lewis Fair Isle Wool Blend Knit Jumper
Already a popular choice as the main clothing piece worn in the Christmas advert, this is a winter staple, featuring a classic fair isle print.
There were two colours to choose from. The 'natural' shade from the advert is currently sold out, but you can still buy the festive red, white, and navy versions.
M&S has a huge Christmas section, with everything from .
Alternatively, for beauty and fragrance fans .
