Rapid food delivery company Swish has intensified competition in the quick food delivery market posing a significant challenge to major players such as Swiggy Zomato and Zepto. Swish has raised USD 2 million from Accel and other angel investors to compete with offerings like Swiggy’s Bolt Zomato Everyday and Zepto Café. This development comes at a time when several companies are planning to enter the quick commerce market in India to capitalize on their profit potential. Quick Commerce Market In India It is noteworthy that quick commerce in India has become a USD 5.5 billion industry that too in just less than four years. This has happened because of the users who are now opting to purchase from rapid delivery platforms at the comfort of their homes instead of going to kiranas and legacy e-commerce websites like Flipkart and Amazon. Rapid Food Delivery After the massive success of 10-minute grocery delivery rapid food delivery is the next big thing. Zepto which has earned a massive success in the 10-minute grocery delivery market has introduced Zepto Cafe for the same 10-minute food delivery service. The company has clocked an annual revenue run rate (ARR) of Rs 160 crore with a projection to reach Rs 1000 crore by the financial year 2026. Swish Raised USD 2 Million Swish not only raised USD 2 million (nearly Rs 17 crore) from Accel but other investors such as Urban Company’s Abhiraj Singh Bhal and Varun Khaitan Swiggy executives Karthik Gurumurthy and Karan Arora and Scapia’s Arindam Roy and Anil Goteti also invested majorly in the company. What Does Swish’s CEO Said? “Swish began with a bold goal—to deliver delicious fresh food in 10 minutes. With this fundraise Swish is all set to build India’s fastest and most delightful food delivery platform” co-founder and CEO of Swish Aniket Shah stated in a LinkedIn post. It is noteworthy that Accel which churned out a whopping 26X return on a USD 19.85 million investment in Swiggy is now expecting the same from Swish. Founders of Swish In May 2024 Shah Ujjwal Sukheja and Saran S set their own venture in motion a startup they named Swish. They had previously teamed up at Pillow a Web3 technology-based neobank which unfortunately had to shut down in July 2023. Shah recently expressed in his blog post how they had formed a tight-knit unit during their tenure at Pillow which prompted them to stick together. Thus during a casual evening talk they resolved to quit their current job roles and pursue their entrepreneurial ambitions together. Swiggy CEO Majety reacted on 10-minute food delivery and said There are many times when you cant plan your life around 30 to 40-minute food deliveries. If youre for example taking off for your office commute in 20 you feel like you want to get a coffee maybe you cant do that. If youre in between meetings at the office and you forgot to get your lunch you only have a 20-30-minute break; you cant plan your life around it he said. With changing lifestyles people are prioritizing convenience and increasingly turning to rapid grocery and food delivery apps.