TECH: Alphabet's Google should face additional EU scrutiny over its compliance with landmark EU rules aimed at reining in the power of Big Tech, rival internet search engine DuckDuckGo said on Wednesday. EU adopted in 2022 Under the U.S. Digital Markets Act, Google and six other tech companies will have to make it easier for users to switch to rival services and ban the likes of their products on their platforms, among other obligations.

The world's most popular Internet search engine is already the target of two DMA investigations to its app store Google Play rules and whether it discriminates against third-party services on Google search results. According to research company Statista, the privacy-focused DuckDuckGo, which had a global market share of 0.54 percent in January this year, urged the European Commission to open three additional investigations into Google's alleged non-compliance with other DMA requirements.

Kamil Bajbaz, DuckDuckGo's vice president of communications, wrote in a blog post, “The DMA has yet to achieve its full potential, having seen little movement in the search market in the EU, and we believe launching a formal investigation is the right way for Google to do so.” The only way to force compliance.” Google has said it expects to continue offering its compliance solutions within the framework of the DMA, citing its continued efforts to improve competition and fairness in digital markets.

Bazbaz said an investigation should target Google's proposal to license anonymized search data to rivals by targeting European users, saying the approach was excessive and of little use to competitors.